Fill your events. Fuel your pipeline.

We deliver the audience your events deserve — qualified registrations, full webinar rooms, and content placed in front of buyers ready to engage.

REGISTRATIONS · LIVE
1,029 +635 today
Attendance rate 94% MQL fit 91%
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Successful events populated
0
ARR generated for clients
0
Years of lead-gen experience
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BDRs trained
24/7/365
Always-on coverage
WHAT WE DO

Four services. One full room of the right people.

Every engagement is built around your ICP, your goals, and your pipeline targets.

01 / AUDIENCE

Event Population

Guaranteed registrations for your digital and in-person events, sourced and qualified against your ideal customer profile.

  • Guaranteed registration volume
  • ICP-matched targeting & screening
  • Attendance nurture & reminders
02 / WEBINARS

Webinar Services

End-to-end webinar programs — from promotion and registration to live production and post-event lead delivery.

  • Full promotion & audience acquisition
  • Platform setup & live production
  • Lead reports with engagement data
03 / CONTENT

Content Syndication

Your whitepapers, reports, and on-demand sessions distributed to in-market buyers — converted into qualified, consented leads.

  • Targeted distribution networks
  • CPL-based, fully transparent
  • GDPR & CAN-SPAM compliant leads
04 / EVENTS

Digital Event Production

Virtual summits, hybrid conferences, and roundtables run flawlessly — so your team can focus on the conversations that matter.

  • Virtual & hybrid event management
  • Speaker & agenda coordination
  • Engagement & follow-up workflows
HOW IT WORKS

From brief to full room in three steps.

STEP 1

Define your audience

We align on your ICP, target accounts, geography, and registration or lead goals in a single kickoff call.

STEP 2

We drive the audience

Multi-channel promotion, outreach, and syndication put your event and content in front of the right buyers.

STEP 3

You get the pipeline

Qualified registrations and leads delivered to your CRM, with engagement data your sales team can act on.

LIVE CAMPAIGN SIMULATOR

Forty-five days. One full room.

Drag the timeline — or hit replay — to watch a single event campaign compound across channels.

412
Registrations
96%
Projected attendance
91%
MQL fit
1:1 personalized emails 2,840
LinkedIn touches 760
Qualified phone calls 390
Confirmations & reminders 280
  • Day -45 ICP locked & list built
  • Day -38 Messaging A/B-tested
  • Day -30 Wave 1 outreach live
  • Day -18 Wave 2 + LinkedIn layer
  • Day -7 Reminders & confirmations
  • Day 0 Event day — full room
Event Day
Simulated campaign for illustration — pacing and volumes are tailored to each program.

Success Stories

B2B Liaison revolutionized our In-person & webinar attendance rates from 54% registrant & attendance rate to consistently over 90%-96% and the lead quality meant sales team was able to successfully close.

At ServiceNow, we have utilized the B2B Liaison team to uncover qualified decision makers to our events and drive high level engagement with our internal teams.

Not sure we can reach your audience?

Use the Event Market Viability tool to check your target titles, industries, and regions against our network in seconds.